Marketing
Kilpatricks legacy of lyrical written treasures | Dallas Morning News
Thursday, August 19th, 2010William Murchison: Kilpatricks legacy of lyrical written treasures | News for Dallas, Texas | Dallas Morning News | Opinion: Viewpoints. What’s wrong with newspapers – my beloved if shriveling industry? I have a submission: What’s wrong with newspapers is the lack of people who can write like, or who approximate writing like, or who lazily [...]
Ford introduces new — and untraditional — Explorer
Monday, July 26th, 2010“…there is also a trend away from the McMansions and big vehicles of the 1990s, when people measured their wealth by home and car size. ”It’s a different world. People are much more thoughtful about their consumption, and the new Explorer is in line with that,”….” The quote above is from this article. It is so [...]
G.M. Proposes Leaving a Car’s Popular Nickname in the Dust – NYTimes.com
Thursday, June 10th, 2010What a mistake, the value of the word “Chevy” is immense. This ignores consumer behavior and communications studies. GM was not advised well! Think of it this way, what would you pay to have your product informally dropped into contemporary music, books, television and movies, and general conversation? Exactly! G.M. Proposes Leaving a Car’s Popular [...]