Steve Jobs’s Legacy: Design Your Own Life – Nilofer Merchant – Harvard Business Review

By Paul | November 13, 2015

Steve Jobs’s Legacy: Design Your Own Life – Nilofer Merchant – Harvard Business Review.

Terrific article…Here is an excerpt.


I’m reminded of the ad copy Steve initiated when he returned to Apple:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. (Apple Inc.)

The problem with being a rebel, a misfit, a troublemaker is that the masses will not be cheering you on. Rosa Parks might be a heroine today, but at the time, she lost her job. Mahatma Gandhi and Martin Luther King, Jr both had huge dissension within their own communities. It took Jobs years to come up with a turnaround strategy that showed what Apple could do. People forget the years between 1996-2001 where much of the market called him more insane, than insanely great….:

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Space Rep

By Paul | November 13, 2015

One of the tasks marketing communications professional handle, and it is one many of us dread, is buying media.

It used to be a simple equation:

In the last twenty years however, the equation has become increasingly more complicated. Now we need to consider a far more diverse array of media with competing benefits. Online opportunities tend to be less expensive and provide a lead-generating mechanism. The downside is they offer a very temporary medium.

Whereas a printed ad is still there months later, when your banner comes down off a web site, the presence is gone. The flip side being how many times will that magazine be read, if it’s read and passed around the customer’s facility, that’s great but that doesn’t happen like it used to; it used to be post it notes were affixed and the mag was circulated, now it’s more likely a link will be forwarded.

A fact that breaks this old print generating professional’s heart.

A media buying professional needs to consider all of the options, features, and benefits of each of the various options. Based on contemporary trends, business to business communications lives best on the web and print ads are primarily for branding, building and maintaining corporate credibility, and projecting an image of stability. Beyond that it is far less effective as a lead generation activity.
So my print media reps call me and and pitch various opportunities and the conversations can be surreal.

It goes like this, “Hey paul we have a great opportunity in the upcoming book to get your half page in at $2,400.00 and we will distribute and such and such trade show. What do you think?”

I respond with, “Hey we are pulling back because print is not working as well for us, we can’t track its effectiveness, and we can spend our ad dollars more effectively in the digital realm.”
They respond, “Oh, I am sorry to hear that, how about we reduce this to $1,500.00 per ad and get you in to three books at that price. You will spend $4,500.00 but be in three different issues.”

And what I hear is, “oh, if $2,400.00 for an ineffective media buy doesn’t excite you, does $4,500.00 for a larger ineffective media buy excite you more?”

I always feel bad after these calls because I get a little frustrated. The media reps are sales people, and very good ones; their goal is to get more spend. They want to increase my spend and what I want is a smarter spend. I told one rep last week, I will double my spend if I get $500,000.00 in business traced back to the media spend but they want to keep nudging up the $60,000.00 a year they are getting now with only partially inconclusive results.

This is a challenge for me with media reps, most of them terrific people and quite a number even friends but, they have taken the “do you want fries with that” methodology to the extreme.

Managing the process as they do, my job rapidly evolves into saying no, automatically, the answer when I pick up the phone is no. Then you get five minutes to see me, as my friends will tell you, and am probably-going-to-die-from-it, reason-I’m-single-at-55, stubborn.

Oops, phone is ringing with a call from a rep, I’d better take it!

Have a great day all!

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5 August, 2015 09:31

By Paul | August 5, 2015

This is a Post from Interphex New York… Interview with a local company that sells Used Pharmaceutical Processing Equipment

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Radio Lab…

By Paul | July 15, 2015

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HELP NOW: Children at risk in Vanuatu

By Paul | March 18, 2015

Last Friday in Vanuatu, the world turned upside down. Especially for the island nation’s children.

200 mph winds will do that. When Cyclone Pam hit the South Pacific archipelago, it destroyed entire villages.

And, as always, it’s the children who are suffering the most. About 60,000 of them.

Please donate now. Children in Vanuatu need you.

Right now, we’re hearing that fresh water supplies in Vanuatu are dwindling. And that means children and families are at risk for potentially deadly waterborne disease.

The risk grows as time passes.

Will you help?

Help us meet children’s urgent needs now.



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Great Video with Jon Stewart…

By Paul | March 14, 2015

The Daily Show
Daily Show Full Episodes,  More Daily Show Videos,  Comedy Central Full Episodes

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The heart behind the art + special print offer!

By Paul | March 13, 2015


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Alseny was fighting for his life!

By Paul | March 3, 2015

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Alseny was dying because a cleft palate made it impossible for him to nurse properly or take a bottle. Without surgery, he would die of starvation.

At four months, he weighed only six pounds. He was painfully thin and weak, while his twin sister was plump and well-nourished.

In the poorest parts of Africa, many people will never see a doctor or visit a hospital as they live on less than $2/day. That’s why some parents lose children like Alseny. There’s nothing they can do to stop the relentless march of starvation.

Alseny’s mom refused to surrender. But by the time they reached us, his situation was dire. He was too small and frail for surgery–so we worked with his mom on feeding him and provided nutritional supplements.

Over 12 days, he gained 3 poundshalf his body weight. Soon, he was strong enough for surgery.

Today, Alseny is just as healthy as his sister. Through God’s grace, your generosity, and the skill of our volunteer surgical staff, he received a free surgery, and his future is bright.

Sadly, many others are still waiting for hope and healing.

Any amount you send will triple in value through hours donated by our selfless volunteers, and donations from corporate partners.

Lives are being saved every day because of your concern for the poorest of the poor, and we are deeply grateful.

Following the model of Jesus,


Don Stephens
President & Founder

PS: Click here to learn more about our maxillofacial surgery program and see how your help makes a difference in the lives of patients like Alseny! rs?id=58b340d95fe14934abdfc8e4cf884e10&t=marketing

Alseny, at right, was dying from a cleft lip and palate. Malnutrition left him only about half the size of his healthy twin sister.


Today, thanks to the free surgery you helped provide, Alseny is just as strong and healthy as his sister.

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Give a book! {New charity. New featured campaign!}

By Paul | February 23, 2015

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Writing Blog That I Really Enjoy

By Paul | October 19, 2014

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