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Space Rep

Friday, November 13th, 2015

One of the tasks marketing communications professional handle, and it is one many of us dread, is buying media. It used to be a simple equation: You were buying print Determine the price break based on number of ads Figure out which books hit which audiences Align your budget with the anticipated spend Sign off […]

Writing Blog That I Really Enjoy

Sunday, October 19th, 2014

http://www.downthewriterspath.com

The Components of a Successful Client Relationship

Friday, October 29th, 2010

“Using the following five essential rules, you can build a client relationship that makes the most of your abilities” via The Components of a Successful Client Relationship.

Kilpatricks legacy of lyrical written treasures | Dallas Morning News

Thursday, August 19th, 2010

William Murchison: Kilpatricks legacy of lyrical written treasures | News for Dallas, Texas | Dallas Morning News | Opinion: Viewpoints. What’s wrong with newspapers – my beloved if shriveling industry? I have a submission: What’s wrong with newspapers is the lack of people who can write like, or who approximate writing like, or who lazily […]

Ford introduces new — and untraditional — Explorer

Monday, July 26th, 2010

“…there is also a trend away from the McMansions and big vehicles of the 1990s, when people measured their wealth by home and car size. “It’s a different world. People are much more thoughtful about their consumption, and the new Explorer is in line with that,”….” The quote above is from this article. It is so […]

G.M. Proposes Leaving a Car’s Popular Nickname in the Dust – NYTimes.com

Thursday, June 10th, 2010

What a mistake, the value of the word “Chevy” is immense. This ignores consumer behavior and communications studies. GM was not advised well! Think of it this way, what would you pay to have your product informally dropped into contemporary music, books, television and movies, and general conversation? Exactly! G.M. Proposes Leaving a Car’s Popular […]