Archive for June, 2010
Next Entries »How Failure Became an Option – Opinionator Blog – NYTimes.com
Friday, June 11th, 2010This is a quote from this article. Compelling! “Here, this cancer is killing a vast and diverse marine ecosystem, and the best petroleum engineers of the day seem helpless. As “Apollo 13” showed, we don’t do helpless. But with this spill, we are helpless — by deliberate design.” via How Failure Became an Option – [...]
Book Review Preview – How Old Can a ‘Young Writer’ Be? – NYTimes.com
Thursday, June 10th, 2010The comment is made that younger writers make up for their lack of writing expertise with immediate access to the experiences of their youth and older writers, lacking that access, bring more sophisticated writing and style to the table. “Writers in their youth generally have more direct access to childhood, with its freshets of sensation [...]
G.M. Proposes Leaving a Car’s Popular Nickname in the Dust – NYTimes.com
Thursday, June 10th, 2010What a mistake, the value of the word “Chevy” is immense. This ignores consumer behavior and communications studies. GM was not advised well! Think of it this way, what would you pay to have your product informally dropped into contemporary music, books, television and movies, and general conversation? Exactly! G.M. Proposes Leaving a Car’s Popular [...]
Op-Ed Columnist – History for Dollars – NYTimes.com
Wednesday, June 9th, 2010Outstanding! Op-Ed Columnist – History for Dollars – NYTimes.com.
Backward, Into The Future – Opinionator Blog – NYTimes.com
Monday, June 7th, 2010Compelling!!!! Backward, Into The Future – Opinionator Blog – NYTimes.com.
Your best just got better
Monday, June 7th, 2010This is an outstanding blog and I am getting great ideas from perusing. I recommend to any writer or creative professional looking for new ideas and creative strategies. Your best just got better.
PR pros need to write more like gasp copywriters! | Article | Homepage articles
Tuesday, June 1st, 2010“Swallow your pride, take a lesson from copywriters and create enticing headlines that will get your work read.” PR pros need to write more like gasp copywriters! | Article | Homepage articles.
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