« Op-Ed Columnist – History for Dollars – NYTimes.com | Home | Book Review Preview – How Old Can a ‘Young Writer’ Be? – NYTimes.com »
G.M. Proposes Leaving a Car’s Popular Nickname in the Dust – NYTimes.com
By Paul | June 10, 2010
What a mistake, the value of the word “Chevy” is immense. This ignores consumer behavior and communications studies. GM was not advised well!
Think of it this way, what would you pay to have your product informally dropped into contemporary music, books, television and movies, and general conversation? Exactly!
G.M. Proposes Leaving a Car’s Popular Nickname in the Dust – NYTimes.com.
Topics: Cleveland, Ohio, Dallas, Texas, LinkedIn, Marketing, Writing | No Comments »
Comments
You must be logged in to post a comment.