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Lost Remote | How to be a good PR person
By Paul | May 14, 2010
Outstanding, brief article on writing well and leaving jargon out!
“If you have an interesting idea, I don’t care if you’re a company or a person. I will read it, write about it and share it. Just don’t tell me it’s “exciting” and don’t insist on an embargo. I love breaking one-way embargoes. And, for God’s sake, write in English. What is this creeping “business-speak” that invades our language now? We write and talk like ’90s MBAs. Knock it off. Think inside the box.”
via Lost Remote | How to be a good PR person – or PR client.
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