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Posted from another blog…

By Paul | July 17, 2016

Why I’m a racist? (Don’t get weirded out by provocative title)

I thought this was a compelling post and wanted to share!

“I am a white american male. I’m married to a beautiful blond-haired green-eyed woman and have two amazing blond-haired blue-eyed boys.  I was a blond-haired blue-eyed child who grew up in suburban New Jersey in a solid family with a mother, a father, a brother and two dogs. I lived a life marked by opportunity and forgiveness; and while I may not have always had “much”, I have always had the benefit of the doubt.  I was raised to treat everyone equally, regardless of race, or any other demographic for that matter. And while my town may have been predominantly white, I certainly didn’t grow up isolated from other races and cultures.  But even with the upbringing and exposure I was blessed with, I’m probably still a racist.  I don’t mean racist like a hate filled bigot who dehumanizes and devalues the lives of others based on skin color.  I mean that I am uncomfortable with, ignorant of and distant from racial inequalities that exist in my country. It is okay for me to admit this.  It doesn’t make me evil, it makes me ready for change.  This admission took two things: research and honesty.”

Copyright 2016, beyondtheglasswall…

Topics: Writing | No Comments »

RIP Tamir Rice

By Paul | December 29, 2015

Copyright Belt Magazine; Author RA Washington
“Close your eyes and picture Tamir. There are hundreds of pictures of him floating through cyberspace, you could not go a day for a year where you didn’t see that boy’s sweet, sweet face. Those chubby kid cheeks, brown sugar plums, turned up in a smile so bright that it could light up a room. Children should get to be kids. Children are supposed to be safe in our parks, we are supposed to protect them. Do you see him? Now dry the last of your tears, your disbelief, for as Mr. James Baldwin said fifty-plus years ago — “it’s easier to cry than it is to be change.””

Topics: Cleveland, Ohio | No Comments »

Johnny Manziel is our Starting QB, and that is a good thing!

By Paul | November 20, 2015

Johnny Manziel is our starting QB and should be going forward.

Let’s be clear, this is not criticism of Josh McCowan. I think he is a terrific man and a class act. He represents the NFL well and in a fully-functional team, I think he could be an awesome QB and make the plays necessary to take a team into the post season. Lesser QBs have done just that.

The fact of the matter is the Browns are not a functional team. Across the board they are not performing well, even though at some positions they are very strong. There really is no reason for the team to perform as poorly as they are but some element is not clicking and it is up to the coach to figure it out.

How does this come back to Johnny Manziel? Based on his age and the development required to be a championship team, Josh can’t possibly be our starting QB for any length of time and some of the performance we are seeing from the team is because they know that next year, Josh will not be under center. There is no stability at the QB position. Curiously neither is there at Coach or GM.

John Manziel may not be the answer; in fact I doubt he is, but I have not driven a nail in that coffin. He won the Heisman, he won in a very competitive conference, he has a good arm, he seems to see the field well, and his mobility is a tremendous asset. Is he our long-term answer; we just don’t know. But having him the starter means the team can focus on playing to one specific QB’s style and timing. They can get a sense of how he delivers the ball, how long he needs the pocket to hold, what he is going to do when the pocket folds and he has to move, how quickly he can make his reads, and can he get those reads faster. And with all these data points, we will learn whether he can be the long-term solution.

Remember, we do not want to face Manziel, when he is a QB elsewhere and we find out we blew it at the QB spot, again. If we find he has the ability, we can look at drafting tall, big, wide receivers, shoring up our secondary, which is looking poor, and find a replacement for Alex Mack, should he choose to leave. (Alex, I am hoping you stay!)

To be clear, there is no player on this team for whom I am not rooting. I just want my beloved Cleveland Browns to stop being an embarrassment and a joke, and just now they are. I was born a Browns fan, and I will be one until I die, but c’mon gentleman, give us a break. Start the youth, and give us a team of which we can be proud.

Topics: Cleveland, Ohio | 1 Comment »

I Can Has Cheezburger Blog Leads to a Web Empire – NYTimes.com

By Paul | November 16, 2015

I Can Has Cheezburger Blog Leads to a Web Empire – NYTimes.com.

This is a fascinating article on how silliness and boldness and creativity can change a person’s life.

I would not want these sites to be my legacy, though I will accept the revenue, thank you very much, but I admire the guts and the determination.

This article is dated a number of years, but still very interesting…

Topics: Cleveland, Ohio | No Comments »

“A Healthy Way to Aspire to a Better Life” – breathe. | zen habits

By Paul | November 15, 2015

breathe. | zen habits.

This article is copyright Zen Habits… I did not write but think it is so powerful I am sharing here with full attribution.

A Healthy Way to Aspire to a Better Life

BY LEO BABAUTA

I have a friend who is unhappy with his life — being in debt, lonely, with a job he doesn’t like, in a town he doesn’t like.

I asked him what ideals he has about life that his current life isn’t meeting. He reflected for awhile, and said he wants to find work that he’s passionate about and have friends who care about him.

I agreed that those are great things to aspire to … but that he might try finding things about himself and his life that he appreciates. He might try accepting the reality and finding the goodness in the present, rather than comparing his present life to his ideal life and finding it wanting.

The comparison, the ideals, are causing him dissatisfaction. The reality isn’t so bad if we let go of the ideals and just see the present moment as it is. It’s been my experience that when I look at any moment, even uncomfortable ones, I find that there is a lot to be curious about, a lot to appreciate, a lot to discover and love.

He agreed, but then asked whether he should give up all his aspirations. Which is a great question! But no, I’m not suggesting you give up your ambitions and aspirations. It’s only difficult when we attach too tightly to them, and then we can become unhappy with the present.

What I’m suggesting is a loosening of attachment to these ideals, a turning to the present to appreciate it and get to know what’s in front of us better. Once you do this, and accept what’s in front of you, you reach a place of peace.

Here’s the key: from this place of peace, you can then take action towards your aspirations … you can find your passionate work, not because you’re so dissatisfied with your current life, but from a place of acceptance with your current life and a desire to do something good for yourself.

Either way, you take action towards your aspiration, but it can be either from a place of dissatisfaction (and wanting to change something crappy) … or a place of acceptance and peace, and wanting to do something good for yourself (or others).

Here’s the method in summary:

  1. Notice your dissatisfaction.
  2. Notice your ideals that you’re holding tightly to.
  3. Loosen your hold on these ideals, and turn to the present moment.
  4. Really see the present moment with curiosity, find something to appreciate.
  5. Accept the present moment completely, with love.
  6. From this place of peace, respond, take action. It might be toward an aspiration, or not, but it’s a response from a good place.

This method takes a lot of practice, and I’m still not very good at it. I enjoy the practice, though.”

Topics: Cleveland, Ohio | No Comments »

Steve Jobs’s Legacy: Design Your Own Life – Nilofer Merchant – Harvard Business Review

By Paul | November 13, 2015

Steve Jobs’s Legacy: Design Your Own Life – Nilofer Merchant – Harvard Business Review.

Terrific article…Here is an excerpt.

“…

I’m reminded of the ad copy Steve initiated when he returned to Apple:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. (Apple Inc.)

The problem with being a rebel, a misfit, a troublemaker is that the masses will not be cheering you on. Rosa Parks might be a heroine today, but at the time, she lost her job. Mahatma Gandhi and Martin Luther King, Jr both had huge dissension within their own communities. It took Jobs years to come up with a turnaround strategy that showed what Apple could do. People forget the years between 1996-2001 where much of the market called him more insane, than insanely great….:

Topics: Cleveland, Ohio, Writing | No Comments »

Space Rep

By Paul | November 13, 2015

One of the tasks marketing communications professional handle, and it is one many of us dread, is buying media.

It used to be a simple equation:

In the last twenty years however, the equation has become increasingly more complicated. Now we need to consider a far more diverse array of media with competing benefits. Online opportunities tend to be less expensive and provide a lead-generating mechanism. The downside is they offer a very temporary medium.

Whereas a printed ad is still there months later, when your banner comes down off a web site, the presence is gone. The flip side being how many times will that magazine be read, if it’s read and passed around the customer’s facility, that’s great but that doesn’t happen like it used to; it used to be post it notes were affixed and the mag was circulated, now it’s more likely a link will be forwarded.

A fact that breaks this old print generating professional’s heart.

A media buying professional needs to consider all of the options, features, and benefits of each of the various options. Based on contemporary trends, business to business communications lives best on the web and print ads are primarily for branding, building and maintaining corporate credibility, and projecting an image of stability. Beyond that it is far less effective as a lead generation activity.
So my print media reps call me and and pitch various opportunities and the conversations can be surreal.

It goes like this, “Hey paul we have a great opportunity in the upcoming book to get your half page in at $2,400.00 and we will distribute and such and such trade show. What do you think?”

I respond with, “Hey we are pulling back because print is not working as well for us, we can’t track its effectiveness, and we can spend our ad dollars more effectively in the digital realm.”
They respond, “Oh, I am sorry to hear that, how about we reduce this to $1,500.00 per ad and get you in to three books at that price. You will spend $4,500.00 but be in three different issues.”

And what I hear is, “oh, if $2,400.00 for an ineffective media buy doesn’t excite you, does $4,500.00 for a larger ineffective media buy excite you more?”

I always feel bad after these calls because I get a little frustrated. The media reps are sales people, and very good ones; their goal is to get more spend. They want to increase my spend and what I want is a smarter spend. I told one rep last week, I will double my spend if I get $500,000.00 in business traced back to the media spend but they want to keep nudging up the $60,000.00 a year they are getting now with only partially inconclusive results.

This is a challenge for me with media reps, most of them terrific people and quite a number even friends but, they have taken the “do you want fries with that” methodology to the extreme.

Managing the process as they do, my job rapidly evolves into saying no, automatically, the answer when I pick up the phone is no. Then you get five minutes to see me, as my friends will tell you, and am probably-going-to-die-from-it, reason-I’m-single-at-55, stubborn.

Oops, phone is ringing with a call from a rep, I’d better take it!

Have a great day all!

Topics: Cleveland, Ohio, Marketing, Writing | No Comments »

5 August, 2015 09:31

By Paul | August 5, 2015

This is a Post from Interphex New York… Interview with a local company that sells Used Pharmaceutical Processing Equipment

http://www.pharmoutsourcing.com/Videos/175000-Interview-with-Federal-Equipment-at-Interphex-2015/

Topics: Cleveland, Ohio | No Comments »

Radio Lab…

By Paul | July 15, 2015

Topics: Cleveland, Ohio | No Comments »

HELP NOW: Children at risk in Vanuatu

By Paul | March 25, 2015

ChildFund

Last Friday in Vanuatu, the world turned upside down. Especially for the island nation’s children.

200 mph winds will do that. When Cyclone Pam hit the South Pacific archipelago, it destroyed entire villages.

And, as always, it’s the children who are suffering the most. About 60,000 of them.

Please donate now. Children in Vanuatu need you.

Right now, we’re hearing that fresh water supplies in Vanuatu are dwindling. And that means children and families are at risk for potentially deadly waterborne disease.

The risk grows as time passes.

Will you help?

Help us meet children’s urgent needs now.

GIVE NOW »

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Topics: Cleveland, Ohio | No Comments »

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